The Platform Playbook: How FIFA Rivals, Adidas, and New Tokenomics Signal a Re-Rate for MYTH

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A New Era for Football Gaming Begins

The whistle is about to blow on a new chapter in digital sports entertainment. On June 12th, Scytale Digital’s portfolio company, Mythical Games, launched FIFA Rivals globally on iOS and Android. This isn't just another mobile game; it's a paradigm shift for interactive football experiences, strategically released to coincide with the excitement of the FIFA Club World Cup 2025.

What makes this launch particularly momentous is the immediate entry of global super-brands. In a landmark, multi-year deal, Adidas is entering the world of FIFA Rivals. The partnership will integrate its iconic brand directly into the game, offering players exclusive digital content ranging from classic kits and real-world boot releases to a fully immersive Adidas Training Facility within the game. This collaboration is a powerful validator of Mythical's vision and its unique ability to merge mainstream culture with next-generation technology.

FIFA Rivals delivers a fast-paced, arcade-style football experience, but its true innovation lies beneath the surface. It’s built on the Mythical Platform, which fully embraces a player-owned economy. Every player card is a digital asset (NFT) that users truly own. They can be bought, sold, and traded on fully-integrated marketplace, which is the first and only of its kind approved for both the Apple App Store and Google Play Store.

This model has already proven its power. With total NFL Rivals, Mythical generated $30M in sales, with 35% of total revenue now coming from the secondary market. In just 2 years! Crucially, this was achieved without token incentives, proving that the demand is completely organic and the model is sustainable, a stark contrast to projects that use inflationary rewards to feign traction.

The Platform Transition: Following a Multi-Billion Dollar Playbook

At the heart of this ecosystem is the MYTH token and its underlying blockchain, Mythos. While gamers enjoy a frictionless trading experience, MYTH serves as the fundamental settlement currency for every transaction across the platform.

More importantly, the launch of FIFA Rivals marks a pivotal moment in Mythical's evolution. The company is transitioning from a first-party (1P) game studio into a comprehensive web3 gaming platform, opening its infrastructure to third-party (3P) developers. This is a proven strategy for value creation in web3. Platforms like Immutable (IMX) and Ronin (RON) saw significant valuation re-rates after successfully making a similar shift from their initial 1P games (Gods Unchained and Axie Infinity, respectively). The value proposition for game studios is incredibly compelling: any developer can integrate Mythical's technology to unlock a sustainable 20-30% revenue uplift through secondary market fees and increased primary sales, with no prior Web3 experience necessary.

This unlocks a market opportunity that the gaming industry has long known exists. In the 2000s, GameStop generated up to 50% of its gross profit from used game sales. Mythical is now bringing that powerful secondary market dynamic to digital assets, at scale.

Next-Gen Tokenomics: Engineering Sustainable Value

This platform strategy is supported by the "Mythos 2.0" tokenomics overhaul, a sophisticatedmodel designed for security, decentralization, and sustainable value accrual for the MYTHtoken.

Decentralized Security Through Staking (DPoS)

Mythos now features a Delegated Proof of Stake (DPoS) system, allowing MYTH holders to stake their tokens to help secure the network and earn rewards. Community buy-in has been immense, with over 122 million MYTH tokens already staked, representing a significant portion of the circulating supply and offering an estimated 36% APR to stakers.

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A Deflationary Fee-Burning Mechanism

In a move to create powerful deflationary pressure on the MYTH token, Mythos has implemented a model similar to Ethereum's EIP-1559. Gas fees on the network have been optimized, and crucially, 100% of all base and tip gas fees are now burned, permanently removed from the total supply.This is not a theoretical benefit. The burn is already having a measurable impact, with over 2.9million MYTH burned to date. As transaction volume from games like FIFA Rivals grows, this burn mechanism will act as a constant force for MYTH's value accrual by increasing its scarcity.

The AppLovin Strategy for Web3

The launch of FIFA Rivals is the catalyst that will ignite this powerful economic engine. Mythical is executing a strategy analogous to the one that turned AppLovin into a $26B mobile gaming powerhouse:

1. Build & Perfect: Create best-in-class IP games like NFL Rivals and FIFA Rivals to battle-test and perfect the technology stack.
2. Open the Platform: Offer this superior, proven infrastructure to 3P studios ,giving them "shots on goal" and attracting the best new games.
3. Create a Flywheel: More games bring more users, which drives more marketplace volume. This directly increases the utility and burn rate of MYTH.This enhanced ecosystem value attracts even more developers, creating a powerful, defensible network effect that continuously benefits token holders.

This vertically integrated stack is managed by one of the most experienced teams in gaming, led by veterans from Activision (overseeing Call of Duty), Niantic, and Meta's Reality Labs.

Conclusion: A New Standard for Gaming

The launch of FIFA Rivals is more than a game release; it is the most visible milestone inMythical's strategic transformation into the dominant platform for mainstream web3 gaming.By combining a beloved global IP, a landmark brand partnership with Adidas, a frictionless user experience, and a robust, deflationary tokenomic model, Mythical is executing a proven playbook for ecosystem growth.FIFA Rivals will onboard millions of mainstream users into a true player-owned economy. As it does, the MYTH token is perfectly positioned to capture the immense value generated. We believe this marks a pivotal moment, setting a new standard for the future of interactive entertainment and signaling a significant inflection point for the Mythos ecosystem.

Learn more about the Mythical Games ecosystem:

• Explore the Mythos network analytics: mythos.foundation/analytics
• Download the FIFA Rivals app for IOS | Android
• Follow Mythical Games: Twitter‍

References

CryptoSlam. Accessed June 1, 2025. https://cryptoslam.io.

Jow, Vincent. “Our Mythos Thesis.” Modular Capital, April 29, 2024. https://www.modularcapital.xyz/writing/mythical.

Mythos Foundation Analytics. Accessed June 1, 2025. https://mythos.foundation/analytics.

Slinger. “Mythos Improvement Proposal 07: Mythos Token Economics V2.” Mythos Foundation Forum, November 2024. https://forum.mythos.foundation/t/mip07-mythos-token-economics-v2/527.

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